Archive for the Product Knowledge Category

Use VisiStat to track email campaigns in real-time

Wednesday, November 24th, 2010

This video shows what its like to track an email campaign’s effectiveness in real-time through the VisiStat and AdCam platform. You can use any email provider to launch the campaign, but we recommend Constant Contact or Mail Chimp. They’ll show you the openers and the clickers. But, it’s VisiStat that reports on everything “Post Click.”

The VisiStat and AdCam technology goes the “last mile” by showing you who clicked and captures the almighty conversion- thereby measuring return on investment.


Check this out. To sign up for a free trial of the VisiStat technology, head to http://www.visistat.com.

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Is your website down? How will you know?

Wednesday, August 4th, 2010

Today we woke up to customers notifying us that their our PageAlarm system was sending alerts that their website was down.

After doing some further research, we discovered that it’s there’s a problem in the SF/SJ Bay Area where local websites cannot be loaded. Turns out there’s a Gigabit Access Router out due to AT&T doing some fiber optic work.

Oops.

VisiStat subscribers who use PageAlarm were notified within 5 minutes of it happening as they receive email or SMS alerts when their website is down.

Thankfully all websites are not down as we can still load our VisiStat.com site, however, many are affected.

So ask your self, if your website was down, how would you know? Does website downtime mean lost revenue? Does it mean you can’t be found and your message not heard?

To learn more about the VisiStat ecosystem and how it can monitor the heartbeat of your website, check out http://www.visistat.com.

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Tina Bean featured on Jigsaw’s webinar: B2B Caller ID, Your Best Source of Warm Leads

Thursday, July 1st, 2010

B2B Caller ID: Your Best Source of Warm Leads from Jigsaw Video on Vimeo.

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Jigsaw Webinar Host: Tina Bean

Wednesday, June 23rd, 2010
Jigsaw Webinar

B2B Caller ID, Your Warmest Leads

Sign up here: http://jigsaw.rsys3.net/servlet/website/ResponseForm?qlEVTUTTZWT_yLn_MhktEqPhhsMFntHpsDJht

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My Take on the SalesForce/Jigsaw Acquisition

Thursday, May 20th, 2010

What does $142M in cash plus a performance based earning of 10% mean to you? To Jigsaw, it means a very happy payday for a job well done.

I spoke to Garth Moulton a couple months ago when we were going over Sales Jam contracts. While there was no talk of the Salesforce acquisition, he told me of past business ventures he was a part of that passed up offers to the tune of half a billion dollars only to sell their assets for $80k. That hurts.

Well hurt no more because this time it happened for real and we’re thrilled for you.

BlackWeb 2.0 publised a recent perspective article on their thoughts of the acquisition: http://www.blackweb20.com/2010/05/05/what-salesforce-coms-purchase-of-jigsaw-means-to-you/

My take: As companies work to round out their product offerings, the natural progression for SalesForce was to incorporate a business contacts database into the mix.

Why Jigsaw? SaaS, Web 2.0, Crowd Sourced and hip… Jigsaw fits the bill. Jigsaw’s customers are SalesForces’s customers.

But lets take the funnel a step further. We know that SalesForce provides the CRM capabilities, Jigsaw provides the Contact information, but who provides the leads?

That’s where great solutions like LeadCaster come into play. Our real-time B2B Caller ID completes the picture of the entire sales process. It’s the anonymous capture of the warmest leads possible, your website visitors.

Companies everywhere are relying on LeadCaster to fill their funnel, Jigsaw to unearth the contact information of their website visitors, and SalesForce to manage the lead to the sale.

Sounds like a complete picture to me!

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Bada-Bing? Is Bing’s “wow” factor enough to change people’s search habits?

Tuesday, May 18th, 2010

In July, I ran across an article from the SeattlePI blog that said, according to ComScore, Bing market share had increased .4%. At first I chuckled, thinking that number wasn’t so newsworthy, but then I began to wonder if Bing had an impact on our network of customers.

Being VisiStat, as you can imagine, we live and breathe stats and tracking data, so we pulled some reports and data, sampling almost 50 million performed search queries. As a result, I ended up with a good, solid answer to my question…which I’m happy to share.

Here’s how the numbers stacked up, using data from May – July 2009 across our network. (Keep in mind, Bing was released on June 3rd.)

From this sampling of sites across our network, we’re seeing that Bing has doubled in marketshare since its transition from MSN. We’re also seeing a slight migration from Google, 1.7%, with a decrease for Yahoo at .9%.

This tells me that yes, there is definitely a shift taking place in the search space. I’m seeing that people are using Bing-twice as many as used MSN-and the trend is continuing to grow. Could it merely be a honeymoon phase, and will this growth start to dwindle, or does Microsoft really have something here?

As for me, I’ve visited Bing a few times, but I’m still wondering what the differences are. I admit, I like the site previews, which quite often save me from clicking irrelevant links. However, in terms of relevancy of the search, I still think the “Tina Bean” search on Google is far more relevant and accurate than the “Tina Bean” search on Bing. (And I’m pretty sure I’m the expert on relevancy for searching about myself…)

What are your thoughts? Drop me a note or give me a call if you want to discuss it further!

From Tina Bean, VP of Sales & Marketing, VisiStat

Tuesday, May 18th, 2010

You should get the most benefit possible from your Website tracking reports, whether you have signed up with VisiStat or have another service. For this reason, I want to share inside insights and experiences with our users and site visitors.

I have written and posted short how-to articles that tell about how well Web analytics work for business, sales and Website performance, including ways to utilize the data for better marketing and sales, how statistics reports can boost ROI, and what analytics information can tell you about site visitors and their level of satisfaction with your Website.

I invite you to read on and gain some “insider” hints, tips and tracking tricks!